Selected work / Case study

Northstar Metrics Dashboard

Rebuilt analytics workflows for a B2B SaaS team with role-based insights and faster decision loops.

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· 1 min read

Northstar replaced a fragmented reporting stack with one decision-focused dashboard.

Challenge

Revenue, onboarding, and retention data lived in different tools. Teams spent hours collecting context before acting.

Solution

I led implementation of a modular dashboard architecture with role-based views for leadership, sales, and product.

We used shared query modules and precomputed metrics so each screen loaded quickly and remained easy to maintain.

Results

  • Weekly reporting prep dropped from 5 hours to under 1 hour.
  • Leadership confidence increased because all teams referenced the same definitions.
  • Product teams cut time-to-insight during feature launches.

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